I’ve never had any sort of online advertising strategy. Haven’t paid for ads, my strategy has been very local, as in sharing stuff to my social circle, installing it myself to my friends’ devices (who then install it to their friends and families), and sneakily opening it at random tech stores tablets, phones, and computers. It’s fun doing that, but that doesn’t scale up. I’ve never been sure of how to go around trying to promote massively this kind of app in the online world.

One attempt I did make was nearly 1~2 years ago, I created an Instagram for drawings made with the Web / Android apps, posting images with hashtags hoping for people to find them. Just the few pictures containing hashtags I had posted on Instagram made its way across several users, resulting not only in people knowing about it and liking the pictures, but also some people creating awesome stuff with it, even on a constant basis, sometimes with the hashtags, the best example being:

This is a very peculiar user. From what I gather, the name is Eduardo Benko, a DJ from Sao Paulo, Brazil. His drawings are very crazy and attentive to detail, also mixing a lot of parameters, brushes and palettes in cool ways! Here are some drawings of his, made with the app.

I feel a warm lovely feeling when I read in the reviews about all kinds of people using the application. People waiting in queues. People using it during show intermissions. People using it at parties. People using it for homework / projects. People using to pass time. But that feeling intensifies when its people looking for spiritual inspiration, and also children and elderly people, which are the most free in mind and eager to express themselves.

Right now, the Web / Android apps are free and ad-free. The Android app has over 50.000 lifetime installs (as of May 14, 2015, since June 10, 2013)!

Now, these are some of my favorite comments :-)








Well, thats it for now, I hope I keep finding people using CraZe around the world :-)